Inspired from the incredible retro-futurist universe created by Simon Stålenhag, Tales From The Loop is a role-playing game that takes place near Stockholm in the 80s. During one intensive week (4 days), we had to design a website to sell the game and to showcase Simon Stålenhag's amazing works. So, we decided to create a dark website to immerse the visitor in the world of the Swedish artist, highlighting the principles of the game, the works themselves, and a short and intuitive shopping process.

Client: School project      Role: UX/UI Designer      Date: December 2016      Illustrations: © Simon Stålenhag

Design an architecture as intuitive as possible while highlighting the principles of the game and the universe

Immerse the user in the world of Simon Stålenhag in order to highlight his unique works

Highlight the successful game launch press coverage through the Kickstarter's numbers and extracts from media from different countries

Offer a fast and intuitive shopping experience while highlighting cross-selling (Game/Posters) to achieve a high conversion rate

Website Wireframes (Artist page, Shopping process, Artworks page)​​​​​​​

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